STRENGTH & INSTINCT LOGOS

Deliverable: Branding

Tools: Adobe Illustrator

These logos were a result of a branding exercise I pursued during my free time. I wanted to learn how to visually express traits using animals as their symbols. The result of this exercise were two logos where the bull symbolized strength & the wolf symbolized instinct. The color treatment & type were also used as expressive elements to reinforce the perception of the traits. I limited the use of organic shapes & only employed geometric shapes in their design. The result was a clean, dynamic, & sharp set of logos that have just the right amount of details.