THE LOUNGE DATING APP

Deliverable: Branding

Tools: Adobe Illustrator

The lounge was a dating app project I collaborated on along with a close friend of mine. I designed this logo for them after his team had reached out to me to work on their branding. Sharp corners were avoided in the insignia design, which was a playful yet literal take on the name, while contrast & visual silence were introduced to the design through the widely spaced out sans-serif type. The spaced-out type also induced a relaxed mood to the design.