THE GOLDEN TRIDENT CHOCOLATES

Deliverable: Branding & Package Design

Tools: Adobe Illustrator

I worked both on the branding & on the design of this package from the ground up. it was a part of a three-week assignment for my Packaging Design Class. The Golden Trident’s brand identity was designed to showcase & reflect the fictitious company’s traditional roots & values, while the rest of the design symbolized their next venture. Having serif, sans serif, & handwritten type families co-exist within the same design space enabled me to introduce variety & diversified the design. The colors were also mindfully selected to appeal to the consumers & added to its status.