DR. K LIFE COACH

Deliverable: Branding

Tools: Adobe Illustrator

My sister in Chicago needed a logo before she began her practice in Energy Medicine & Life Coaching. She went by the name Dr. K & I used that detail to ideate an organic design that symbolizes the nature of her services. The lotus was something I added later on as a means to symbolize the transformative journey she takes her clients through. The position of the lotus was also carefully thought out as it blossomed from her name, meaning that her insights & guidance were what nurtured its transformation. Furthermore, I used a soft gradient to guide the eyes through the design.