CK HAPPINESS & SUCCESS COACH

Deliverable: Branding

Tools: Adobe Illustrator

Mr. Taneja, a Business Transformation Coach, reached out to me regarding a branding project for himself. This design was a result of numerous ideas that I had explored early on. The design was simple, appealing, & was based on Mr. Taneja’s smile. The blue silhouette was a symbolic representation of the impression he leaves on his clients & the purple upward-pointing arrow represented growth & progress. The complementary color scheme provided the design with contrast & the rounded edges of the type made the design feel inviting & friendly.