BUBBZY SPIKED JUICE BOXES

Deliverable: Package Design

Tools: Adobe Illustrator

I came up with the idea to create Bubbzy after seeing a juice box lying on the floor in a bar. I had no idea where it came from, but seeing it in such an unlikely place inspired me. So, I decided to create this packaging design & fictional brand for my packaging design class the following week. I used a stylish penguin sporting aviators as the package because I wanted the design to catch one’s attention instantly & stand out from other products. It assisted me in capturing the mood associated with the flavor of the beverage. Furthermore, I ensured that the type treatment was also expressive & supported the laid-back nature of the design.